BrandBusiness Consulting:
The Architect.
BRAND MANAGEMENT
Cultivating Global Brand Excellence through
Strategic Governance
Enhance global brand governance by setting clear KPI and fostering collaboration across functions and regions to uphold brand integrity and achieve strategic objectives.
FREQUENT PROBLEMS
Top / Solutions / BrandBusiness Consulting / Brand Management
Lack of
Unified Goals
Global branding efforts suffer from decentralized decision-making, leading to inconsistent strategies.
Sales vs. Branding Conflict
Pressure from sales teams often overrides long-term brand building efforts.
Communication Standardization
Variability in communication quality across regions undermines global brand integrity.
BENEFITS OF SOLUTIONS
Global KPI Monitoring
Define and monitor critical brand performance indicators across markets.
Cross-Functional Collaboration
Foster integration and learning among branding, sales, and marketing teams worldwide.
Strategic Brand Guidance
Provide ongoing support and strategic advice to ensure all branding activities align with the global vision.
PROJECT CASE
Case
01
Redefine the cosmetics brand strategy and monitor activities as a brand guardian (2021~)
Client: Major Cosmetics Manufacturer
Objective:
-
Implement a cohesive branding strategy and management system for a global skincare brand.
Approach:
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Develop a unified brand worldview and oversee its implementation across product development and marketing campaigns.
Outcome:
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Strengthened brand identity and coherence across all markets, significantly enhancing global brand presence.